Tag: decision making
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The True Cost of Hiring, Turnover, and Keeping High-Performing Toxic Employees
The True Cost of Hiring Isn’t Just Salary Hiring is one of the most important decisions you make as a business owner, and also one of the most expensive—whether you realize it or not. Most people think about hiring in terms of salary. What can we afford? What’s the market rate? How do we keep…
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ROI: The Metric Business Owners Think They Understand (But Rarely Use Correctly)
ROI Isn’t the Problem—How You Use It Is ROI—Return on Investment—is one of the most talked-about metrics in business. It’s also one of the most misunderstood. Most business owners say they care about ROI. But when you look at how decisions actually get made, they don’t measure ROI—they assume it. And assumptions are expensive. ROI…
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Why Your Day-to-Day Accountant Should Not Be Your CPA
There’s a common belief that feels logical on the surface: if your CPA handles your taxes, shouldn’t they also handle your books? It’s important to understand the differences between a CPA vs CFO for small business so you can make the best choice for your company’s needs. It sounds efficient. One relationship. One point of…
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The Cost of Delayed Business Decisions (And How It’s Impacting Your Growth)
Most business owners assume their biggest expenses are easy to identify. Payroll, marketing, software, and overhead are usually the first things that come to mind. These are the visible costs, the ones that show up clearly on a profit and loss statement. But the most expensive cost in your business is often the one you…